Transparency Sample Label Follow

Gene Henson

In this article your will learn more about the Transparency program and how BarTender's interim Transparency samples can help you meet the Transparency program requirements.

What is Transparency?

Transparency is a program that Amazon, Inc. has developed to provide an item-level tracing service to help manufacturers and vendors defend against counterfeiting and to give their customers unit-level product information, such as manufacturing date, manufacturing place, ingredients, and so on.

The program works by providing unique item identifier codes through Amazon that you can apply to your individual product units. These identifier codes can be scanned and read by Amazon Fulfillment Centers and by customers who use the Transparency app to ensure that the items are authentic.

The Transparency program requires manufacturers and vendors to add a Data Matrix ECC 200 barcode to item labels. The Data Matrix symbol encodes the unique item identifier code that Amazon provides and that is linked to your product's existing product identifier, such as the Global Trade Item Number (GTIN). This label also must carry the Transparency logo and a human readable interpretation.

BarTender and Transparency

The Transparency program recommends that the Transparency information be incorporated into the primary product label design. Until manufacturers and vendors can fully implement this process, they can configure and print interim labels that they then affix to their pre-existing product labels, in a secondary labeling process that Amazon calls "over labeling."

Seagull Scientific provides a BarTender labeling solution that includes several preconfigured label templates that conform to the branding and application guidelines that the Transparency program requires for interim labels.

These templates include all of the following required elements in the correct format, layout, and dimensions:

  • Transparency logo
  • Transparency call to action and description
  • Data Matrix ECC 200 symbol
  • Printed Product ID


The BarTender interim label solution assumes that you already have a primary label that includes product information, branding, and a product identifier, such as a UPC, GTIN, SKU, or EAN.

To use the BarTender interim label solution, you must first request your Transparency identifier codes from Amazon. These codes are delivered in a CSV file and are listed in the "Public_Code" column. You can get more information directly from Amazon.

You need to have BarTender installed in order to use the samples. If you don't have it yet, you can download a free 30-day trial. If you need help getting started with BarTender, check out our getting started videos.

After you have BarTender installed and have obtained your identifier codes from Amazon, follow the instructions below to download, configure and print the Transparency labels.

Download Samples

There are currently four interim label samples for Transparency. Choose the sample that works best for your product.

Transparency Square

If your packaging has a printed product ID (UPC, EAN, SKU, or FNSKU) and a square label fits best, use this label.


1.125” w x 1.125” h

Transparency Rectangle - Wide

If your packaging has a printed product ID (UPC, EAN, SKU, or FNSKU) and a wide rectangular label fits best, use this label.


1.75” w x .75” h

Transparency Rectangle - Tall

If your packaging has a printed product ID (UPC, EAN, SKU, or FNSKU) and a tall rectangular label fits best, use this label.


0.8” w x 1.5” h

Transparency UPC Product ID

If you are applying a UPC product ID barcode and a Transparency barcode, use this label.


1.375” w x 1.375” h

Sample Transparency Codes
If you don't have your Transpency codes yet, but you want to test the BarTender samples, you can use our sample Transparency.csv file. These sample codes cannot be used in production and will be rejected by Amazon.

Download Transparency.csv

Configuring the Transparency samples

Once you've downloaded the sample(s) that you want to use, you'll need to connect the sample to the Transparency CSV file provided to you by Amazon.

To connect a sample document to your CSV file:
  1. In BarTender, open one of the .btw documents that you just downloaded.
  2. Create a database connection to your Transparency CSV file. To do this, follow these steps:
    1. Click File, and then click Database Connection Setup.
    2. On the Connection Properties page, click Browse.
    3. In the dialog that opens, locate and then select your Transparency CSV file.
    4. Click OK

When you double-click the barcode object on the template to open the Barcode Properties page, you can see that the Transparency code database field is automatically linked as a data source to the Data Matrix symbol.

Each of the samples is also configured with a data entry form that allows you to enter your product identifier at print time.

For more information on databases and data entry forms:

Other Considerations

  • Each product ID (SKU, GTIN, UPC, or EAN) must be printed separately with its own set of Transparency identifier codes.
  • If your current printer does not support the label stock that the Transparency labels require, you may need to invest in a separate printer for the interim labels.
  • The solution does not yet include verification of whether Transparency codes were previously used in a prior print job.

Still need help?

If you still need help getting started with Transparency and BarTender, just contact us.

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